ARE 85% OF PEOPLE WHO FIND
YOU THE WRONG BUYERS?
LET'S FIX THAT?
Behind The Play is an email agency working with the top sponsorship agencies and consultants.
Book Your Email Strategy AuditOur Goal Is Simple.
Grow Your Retainers Through Email Without
The Work.
A few ways we can help you do that:
LEAD MAGNET GHOSTWRITING
We research, write, and package high-converting lead magnets that pull decision-makers into your digital ecosystem. From checklists to mini-courses — we handle everything.
NEWSLETTER GHOSTWRITING
Consistent, on-brand newsletters your audience will look forward to. We capture your voice and keep your subscribers engaged week after week.
EMAIL SEQUENCE GHOSTWRITING
Welcome sequences, launch campaigns, and evergreen funnels — designed to convert. We turn your list into your most reliable revenue channel.
29 Years In Sport. Now Working With People Who Fund It.
I've followed sport for 29 years. I spent 4 of them leading 55+ editors at a sports publication. The job was simple: make people care, fast.
Now I do the same for sponsorship agencies and consultants. You see things on the ground that the rest of the industry misses. We turn that into emails that attract the right brands and rights holders, and keep them working with you until renewal.
We handle the strategy and the writing. You get more retainers without more work.
Vishal Kataria
Founder, Behind The Play
Sound Like You?
Here's who we work with best:
- →You are a sponsorship consultant or agency owner
- →You have a ground view that the rest of the industry misses
- →You want to attract the right people and turn them into retainers
- →You know email can generate revenue, but don't have the time to fix it
Ready To Use Email As A Profitable Channel To Win Contracts?
Book a free email strategy call and I'll show you exactly where your emails are costing you renewals.